Where complexity meets clarity, across service, product, and strategy.
Zeynep Özge Aydin
Senior Service & Product Designer
APPROACH
Scalable thinking, human at the core
Working at the intersection of service design, product design, and systems thinking, turning complex, multi-stakeholder challenges into experiences that are coherent, usable, and built to last. With a background spanning enterprise B2B, internal platforms, and AI-augmented workflows, the work moves between strategic direction and hands-on craft, from shaping the problem to shipping the solution.
FOCUS
End-to-end design
Owning the full process across product and service, from discovery and problem framing to interaction design, prototyping, and handoff.
Enablement & Facilitation
Running discovery, usability testing, and stakeholder workshops, grounding design decisions in real user behaviour and aligning teams around a shared direction.
Systems thinking
Designing for complex, multi-stakeholder environments where the org is as tangled as the product. Mapping dependencies, identifying root causes, turning fragmented workflows into coherent experiences.
AI-augmented workflow
Integrating AI tools into the design practice, from generative ideation and rapid prototyping to design-to-code exploration, moving faster without sacrificing quality.
ABOUT
Based in Berlin, Zeynep Özge designs complex services and products, from mapping the system to crafting the interaction. She has mentored and led design teams, woven AI tools into everyday practice, and brings both strategic direction and hands-on craft to see the work through.